12 October 2026 · AI Referral · How AI Search Works · Content · Google
Google now scores effort. So does AI. Why thin content won't get you recommended
Google has named effort as a thing it measures in content. The same quality bar decides whether AI assistants cite your business or ignore it. Mass-produced pages are now a liability, not a shortcut.
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18 September 2026 · AI Referral · How AI Search Works · The Recommendation Gap
The Recommendation Gap: why AI doesn't name your business, even when Google does
Ranking gets you found. It does not get you recommended. The Recommendation Gap is the distance between the two, and it is where most small businesses quietly lose customers to AI.
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9 July 2026 · AI Referral · ChatGPT · How AI Search Works · Research
Why your ChatGPT visibility keeps changing, and what actually gets you cited
Asked the same question twice, ChatGPT changed its primary search source 11.6% of the time. New research explains why AI visibility is noisy, and what moves it anyway.
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