INVISIBLECOMPETITORAI Referral Intelligence

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The insights.

Industry news, in-depth articles and field notes on AI search. What's changing in how ChatGPT, Claude, Gemini and Perplexity recommend businesses, what the research is showing, and what to do about it.

9 July 2026 · AI Referral · ChatGPT · How AI Search Works · Research

Why your ChatGPT visibility keeps changing, and what actually gets you cited

Asked the same question twice, ChatGPT changed its primary search source 11.6% of the time. New research explains why AI visibility is noisy, and what moves it anyway.

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19 May 2026 · AI Referral · Benchmark · Data

Top-pick rate is the metric that pays. Five UK outdoor brands prove why mention rate isn't enough.

Five well-known UK outdoor brands all scored 100% mention rate. Top-pick rate ranged from 20% to 73%. That gap is where the revenue is, here's the data.

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