No evasive pricing, no jargon. If something isn't here, email support@invisiblecompetitor.com.
It's the share of buyer conversations where an AI engine refers a prospect to you instead of a competitor. We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers actually ask, then measure how often you're named. One number, tracked over time, the way Domain Authority measures something everyone cared about for Google.
SEO is about ranking on a results page. This is about being the name an AI says out loud when someone asks for a recommendation. There's no page of ten blue links, there's a short list of three to five names. You're on it or you're not. The signals that get you named overlap with SEO in places (schema, citations, authority) but the game, and the measurement, are different.
ChatGPT, Claude, Gemini and Perplexity in the Benchmark and above. The free Check uses three engines (it drops Perplexity for speed). We add new engines as they reach scale, Copilot and others are on the roadmap.
A single scan is a snapshot, real referral patterns shift with phrasing, region, session history and which engine someone uses. That's why the Benchmark tests up to 100 phrasings across every engine, and why Sprints re-measure at Day 30, 60 and 90. Movement on a tracked prompt set is directional and defensible; one prompt on one engine is not.
Yes. Most people do. The free check is genuinely free and tells you whether you have a referral problem at all. We make money on the Benchmark and Sprint, not on you signing up to something.
The Check tests 3–5 prompts across 3 engines for a quick snapshot. The Benchmark tests up to 100 real buyer phrasings across all 4 engines, breaks your score down by engine and category, names every competitor capturing your referrals, and prioritises the fixes that move the number fastest. The Check tells you if there's a problem; the Benchmark tells you exactly what it is.
Same day. Most are delivered within 4 hours. You'll get an email when your branded PDF is ready, plus a calendar link for the 15-minute walkthrough.
Scope. Single-location SMEs typically sit at the lower end. Multi-location businesses, complex content estates, or agency white-label arrangements scope higher. We confirm the exact price after a 30-minute scoping call, there are no surprises, and you won't be asked to commit until the price is fixed.
If your AI Referral Score doesn't measurably improve within 90 days of completing the Sprint, you get your money back. Measured by re-running the same Benchmark prompt set across the same AI engines, the same yardstick, before and after.
Peter Fraher. Founder-led, no junior delivery, no account managers between you and the person doing the work. Where a Sprint needs a specialist hand (e.g. dev deployment) it's coordinated directly, not handed to a pool.
Yes. Existing Benchmark buyers receive a £349 credit toward the Plan. Plan buyers' fee is credited toward a Sprint. You're never paying twice for the same groundwork.
Yes. Many engagements are white-label or sub-contracted through agency partners, we work as the AI-referral layer behind your brand. If you're an agency, contact us directly and we'll talk through what fits.
We store your prompt set, scan results and the business context you provide so we can re-measure consistently over time. It's not sold or shared. If you want it deleted after an engagement ends, ask and it's removed.
They will, that's the point of Monitoring. AI engines update, competitors shift, new prompts emerge. Monitoring re-scans on a schedule and keeps your signals current so the gains from a Sprint don't quietly erode.
The fastest answer is the free check, 60 seconds, no signup. Or book a 15-minute call.