Questions, answered straight.

It's the share of buyer conversations where an AI engine refers a prospect to you instead of a competitor. We ask ChatGPT, Claude, Gemini and Perplexity the questions your buyers actually ask, then measure how often you're named. One number, tracked over time.

SEO is about ranking on a results page. This is about being the name an AI says out loud when someone asks for a recommendation. There's no page of ten blue links, there's a short list of three to five names. You're on it or you're not. The signals that get you named overlap with SEO in places (schema, citations, authority) but the game, and the measurement, are different.

ChatGPT, Claude, Gemini and Perplexity in the Sprint and above. The free Check uses three engines (it drops Perplexity for speed). We add new engines as they reach scale, Copilot and others are on the roadmap.

A single scan is a snapshot, real referral patterns shift with phrasing, region, session history and which engine someone uses. That's why the Sprint tests 100 phrasings across every engine, and why we include a free 90-day re-scan to verify the work moved your score. Movement on a tracked prompt set is directional and defensible; one prompt on one engine is not.

Yes. Most people do. The free check tells you whether you have a referral problem at all. We make money on the Sprint, not on you signing up to something.

The Check tests 3–5 prompts across 3 engines for a quick snapshot, it tells you if there's a problem. The Sprint tests 100 real buyer prompts across all 4 engines, then deploys the technical fixes that get your business named: schema markup, llms.txt, FAQ pages, Search Console setup. Three working days, fixed price, we do the work.

Three working days from when you submit your details. You'll get an email when delivery is complete, plus a calendar link for the 30-minute walkthrough call.

Launch pricing for the first 50 Sprints. We're building case studies and refining the delivery system. Once we hit capacity, the price moves to £997. Buying now locks in the £497 rate, we won't ask you to pay more later.

Ninety days after we deliver your Sprint, we re-run the same scan and email you a comparison: what moved, what didn't, what to do next. It verifies the work actually moved your AI Referral Score. Included free with every Sprint.

The Sprint includes both because most buyers want both. If you really only want the diagnostic, a deep AI Referral analysis without the deployment work, email us and we'll quote separately. It's rarely the right move because the fixes are where the value is, but we'll do it if it's what you need.

Peter Fraher. Founder-led, no junior delivery, no account managers between you and the person doing the work. Where a Sprint needs a specialist hand (e.g. dev deployment) it's coordinated directly, not handed to a pool.

That's what Consulting is for. Book a 15-minute discovery call and we'll scope it properly. From £1,997 depending on scope, multi-site businesses, e-commerce, larger content estates, ongoing managed work, agency white-label, regulated sectors.

Yes. Many engagements are white-label or sub-contracted through agency partners, we work as the AI-referral layer behind your brand. Book a Consulting discovery call to talk through what fits.

Yes, that's handled under Consulting as a monthly retainer. If you've had a Sprint and want ongoing monitoring + monthly review, ask us about it on the Consulting discovery call.

We store your prompt set, scan results and the business context you provide so we can re-measure consistently over time. It's not sold or shared. If you want it deleted after an engagement ends, ask and it's removed.

They will. Engines update, competitors shift, new prompts emerge. The free 90-day re-scan in your Sprint tells you whether the fixes are still holding. If you want ongoing monthly monitoring, that's a Consulting retainer.