INVISIBLECOMPETITORAI Referral Intelligence
Products

Three ways to work with us.

The AI Visibility Engine is a one-off build that puts the foundations AI looks for in place, yours to keep, with optional monthly tracking or work if you want it. For bigger or multi-site projects, Consulting is scoped per business. And we run AI-referral work white-label behind agency brands. Pick the one that fits.

Not sure yet? Start free
£0
free check

3 real customer questions tested across ChatGPT, Claude and Gemini. Your AI Referral Score in 60 seconds, no signup.

Run free check →
AI Visibility Engine
£1,200
+ VAT
one-off build, yours to keep
Built in 3 working days. No ongoing fees required.
See the AI Visibility Engine →
Everything below is built into your website, in your name, owned by your business.
  • Full AI scan across ChatGPT, Claude, Gemini and Perplexity
  • Schema markup and llms.txt deployed so AI can read your business
  • 5 customer-question pages published in your voice, with FAQ schema
  • About and team pages structured so AI knows who runs your business
  • Google Search Console and Bing Webmaster Tools connected
  • A plain-English action plan and a 30-minute walkthrough call
  • A free re-scan at 90 days, scored against your day-0 baseline
Straight terms

The build is a one-off. You own everything we deliver, on your site, in your name, whatever you do next.

The monthly options are optional and rolling. If you take one and don't feel it's worth at least three times the fee, tell us and we stop. No notice, no cancellation fee.

Built for small UK businesses with a website. Service businesses, local trades, professional services, single-location SMEs.
AI Referral Consulting
From £3,997
Scoped per business after a 15-minute discovery call
How it works: 15-minute discovery call to understand the scope. We come back with a fixed proposal and price. No surprises after the call.
Book a discovery call →
  • Multi-site businesses needing coordinated AI Referral work across locations
  • E-commerce stores needing product-level optimisation
  • Larger content estates where 5 customer-question pages won't move the needle
  • Ongoing monthly managed work
  • Bespoke implementation in regulated sectors (legal, financial, medical) where review is more involved
  • Technical builds, custom tools, integration work
Buyers whose situation is bigger or more complex than the Engine can deliver.
White-label for Agencies
Partner pricing
Add AI Referral to your service list without building the capability.
Your clients are asking about AI search visibility, and building it in-house means hiring, training, tooling and testing. White-label lets you offer the work under your brand without any of that: builds and monthly work delivered as if from your team, reports ready to forward, one point of contact from your side and no client-facing handover from ours.
Book a partner call to discuss rates →
  • Engine builds and monthly work delivered under your brand
  • Reports and deliverables white-labelled, ready to forward
  • One point of contact, no client-facing handover from our side
  • Volume-based partner rates
  • Sub-contract single projects or run an ongoing programme
Agencies and consultants who want to offer AI Referral work without building the capability in-house. Digital agencies, SEO consultancies, marketing partners of accountants and solicitors, general practice agencies.
Optional · keep it going

Two ways to continue, after any of the above.

Neither is required. The build and the work above are yours to keep. If you want to carry on, choose one, or neither. Both are rolling and cancel anytime.

Monitoring£49/mo + VAT
Know exactly where you stand, every month.
  • A monthly scan of your AI Referral Score across ChatGPT, Claude, Gemini and Perplexity, on the buyer questions that matter to you
  • Top-pick rate and mention rate tracked against your day-0 baseline, so you can see what moved
  • Who AI is naming instead of you, and how that shifts over time
  • Competitor watch: we keep an eye on the businesses AI recommends ahead of you and flag when they make a move, new content, a surge in reviews, a change in what's getting them picked
  • A plain-English report each month: what changed, what didn't, and what it means
  • An email alert when your position moves materially, up or down
  • Your full report history in one place, shareable with your team
Rolling. Cancel anytime. No contract.
Growth£247/mo + VAT
We keep doing the work, and show you what moved.
  • Everything in Monitoring
  • New customer-question pages published under your name each month
  • Reviews and third-party mentions built on your behalf
  • Schema and content kept current as your site and category change
  • A monthly report of exactly what we did and what it moved
Rolling. Cancel anytime. Priced on the work, not a promise of ranking.
02 · How these fit together

Most small businesses need the Engine.It's a one-off build that puts the foundations AI looks for in place, on your own site, in your name. No ongoing fees required. If you want to keep tracking your position, or keep the work going month to month, those are optional add-ons, not a condition of the build.

Start with the free check if you want to know whether you have a problem at all. We make money on the Engine, not on you signing up to things you don't need.

Talk to us about Consulting if your situation is bigger or more complex than the Engine. And if you're an agency, we run the same work white-label behind your brand.

All prices exclude VAT.

Bigger than AI Referral?

If your problem is broader digital marketing across multiple channels (ads, SEO, email, content), see Fraher Digital for Strategic Marketing Partnership.

If your problem is a full AI implementation project (systems built into your business, not just AI Referral), see peterfraher.com for AI Business Transformation and Growth Sprints.

All three practices are run by Peter Fraher.

03 · Common questions
Can I just run the free check and not buy anything?
Yes. Most people do. The free check tells you whether you have a referral problem at all. We make money on the Engine, not on you signing up to things you don't need.
How long does the build take?
Three working days from when you submit your details. You'll get an email when the build is complete, plus a calendar link for the 30-minute walkthrough call.
What does the Engine cost?
£1,200 + VAT. It's a one-off build, done in about three working days, and you own everything we deliver. There are no required ongoing fees. If you want to continue afterwards, there are two optional monthly add-ons: Monitoring at £49/mo (we track and report your position) or Growth at £247/mo (done-for-you monthly work). Both are optional and cancel anytime.
What happens each month?
We monitor the questions real customers are asking about your category across Reddit, news and Google's own question data, publish in-depth answers to the highest-value ones under your name, and build third-party mentions. Every month is scored against your day-0 baseline and reported in plain English, so you always know whether it's working.
Can I just get the build and skip the monthly?
Yes, and most do. The build is a one-off £1,200 + VAT with a free re-scan at 90 days. The monthly options exist only if you want ongoing tracking or ongoing work, they're not required to buy the build.
Who actually does the work?
Peter Fraher. Founder-led, no junior delivery, no account managers between you and the person doing the work. Where the build needs specialist hands (e.g. dev deployment) it's coordinated directly, not handed to a pool.
What if I have a bigger project than the Engine?
That's what Consulting is for. Book a 15-minute discovery call and we'll scope it properly. From £3,997 depending on scope. Multi-site businesses, e-commerce, larger content estates, heavier managed work, agency white-label, regulated sectors.
Do you work with agencies?
Yes. Many engagements are white-label or sub-contracted through agency partners. We work as the AI-referral layer behind your brand. Book a Consulting discovery call to talk through what fits.
Is there ongoing monthly work?
Only if you want it. The Engine itself is a one-off build. If you'd like us to keep tracking your position (Monitoring, £49/mo) or keep doing the work each month, answering questions and building mentions (Growth, £247/mo), those are optional add-ons. Neither is required, and both cancel anytime. Heavier ongoing work is scoped under Consulting.
What AI engines do you cover?
ChatGPT, Claude, Gemini and Perplexity in the Engine and Consulting. The free Check uses 3 engines (drops Perplexity for speed). We add new engines as they reach scale.
What if I'm not technical?
You don't need to be. The Engine deploys everything for you, then the walkthrough call explains what was done in plain English. Your job is to give us access to your website. Ours is everything else.
What do I need to give you to start?
Your website URL, basic business details, and access to your CMS (or instructions for your developer to grant access). We'll send a short intake form once you've paid. Takes 5 minutes to fill in.
What happens if my score doesn't move?
Every month is scored against your day-0 baseline, so you see exactly what moved. AI tools update their recommendations on their own timeline, and some categories take longer than others. If the score hasn't moved materially, we talk through what to do next, sometimes that's more work in a category that needs it, sometimes it's Consulting. We'll always be straight with you about what we're seeing.
Will this work for my business?
The Engine works best for small UK businesses with a website that need to start showing up in AI search. Service businesses, local trades, professional services, salons, clinics, single-location SMEs. Larger businesses, multi-site operations, e-commerce stores, and agencies usually need a Consulting engagement instead.

Still not sure? Start with the free check.

60 seconds, no signup. Your AI Referral Score in your inbox by the time you've finished your coffee.

Run my free check →