Invisible Competitor helps small UK businesses show up when their customers ask AI for a recommendation. When someone asks ChatGPT, Claude, Gemini or Perplexity who to use for what you do, those engines name a short list. We measure whether you are on it, then build the foundations that get you there.
We test how the four major AI engines answer the real questions your customers ask, then deploy the signals those engines read to understand and trust a business: schema markup, an llms.txt file, customer-question pages, About and entity work, and Search Console setup. From there, the ongoing work answers and publishes the questions your customers keep asking, so AI keeps finding reasons to recommend you.
Every engagement is scored against your day-0 baseline, so the result is visible rather than assumed. We do not promise a ranking or a top-pick rate. We deploy the foundations and show you what moved.
Invisible Competitor is run by Peter Fraher, 20 years in digital marketing. It is founder-led, so you work with the person doing the work, not an account manager. Where a piece of work needs specialist hands, it is coordinated directly rather than handed to a pool.
The free scan takes about 60 seconds and tests ChatGPT, Claude and Gemini on the questions your customers actually ask. If you would rather talk it through, book a 15-minute call.
Questions? Email hello@invisiblecompetitor.com.